WPJobBoard 4.3.3 is not available via automatic updates and in client panel. This release has a lot of small tweaks and changes, and one major feature very often requested – full XML and CSV Import / Export. The export part is really cool i think. It allows to either export whole job board data or just jobs, companies, resumes or applications. Further more you can filter (for example by keyword) which data you wish to export. Finally when exporting to CSV you can select which columns you wish to export (see image below).
The Export Manager like visible above is available in wp-admin panel on Jobs, Companies, Resumes and Applications panels.
Other changes in version 4.3.3
There is also quite a lot of internal changes they are either bug fixes or some small improvements:
- Feature. PayPal accept payments with tax added.
- Feature. Improved design in WPJB Configuration and Custom Fields.
- Feature. Sorting meta data on details pages by order set in custom fields.
- Feature. Improved user selection in wp-admin / Job Board / Membership panel.
- Feature. “country”, “state” and “city” can now be passed to [wpjb_jobs_list] via GET.
- Feature. Updated FontAwesome icons.
- Fixed. Transient ID generation.
- Fixed. Do not save sort_order when saving job alert.
- Fixed. LinkedIn Applications not saved properly.
- Fixed. List all available LinkedIn accounts when configuring LinkedIn integration.
- Fixed. wp-admin / Job Board / Applications does not filter by date correctly.
- Fixed. Candidate Dashboard displays only 2 applications per page.
- Fixed. Installation fails on some servers.
- Fixed. Use home_url instead of site_url
- Fixed. Hide warnings on logout.
- Fixed. Access not granted instantly when users purchase access using credits.
- Fixed. Typo in “internship” word.
- Fixed. Delete custom post type when deleting resume.
- Fixed. Facebook integration update.
Along with WPJB 4.3.3, Jobeleon 1.2.3 was released, the update contains one change only, it removes “colored” icons and replaces them with font icons, this makes creating new theme color scheme easier as now the icons will automatically use theme colors.
You will find list of changes files here.
One of the most requested feature is ability to verify registering user email address. Today we are releasing free addon that allows to do that for both Employer and Candidate registration.
Basically the addon will replace “Password” and “Re-type Password” field with text “Password will be emailed to you”, as visible on image below:
Once user registers, instead of being automatically logged in he will be ask to check his inbox to find and find his password there. The addon can be extended using actions and filters. You can change: the page where users are sent after registration, registration success message and the “Password will be emailed to you text”.
You can find the plugin in Knowledge Base in document Random User Password.
You should not have access WPJobBoard 4.3.2 via automatic updates, while this version is not packed with great new features (unfortunately) it has a big list of small bug fixes and improvements. If you are using version 4.3.0 or newer this is a must have update.
Here is what we did in version 4.3.2
- Map Auto Locate – the [wpjb_map] shortcode has now a auto_locate param which allows to center map on visitor current location.
- Disabled Job/Company/Resume Archives – the default WP archives will redirect now to default pages (set in “Default Pages and URLs panel”) this is to avoid having data listed on different pages with different layouts which might confuse users.
- Allow non-ascii characters in URLs – this is useful especially if you are running site in Chinese or Arabic language
- Fixed WP_Editor incorrect HTML parsing in WP 4.3
- Fixed Facebook API scope updated
- Fixed paging when using [wpjb_jobs_list] on homepage
- Fixed default pricing selected incorrectly in Add Job Form
- Fixed profile percentage calculation (sometimes it did not allowed to get to 100%)
- Fixed slug generation with Permalinks disabled
- Fixed candidate can now always see his resume, regardless of access settings
- Fixed generating list of enabled payment methods
- Fixed WPJB hides all the Screen Options tabs in wp-admin panel
- Fixed Smart Alerts Fatal Error
- Fixed Incorrect redirection when creating Candidate from wp-admin panel
- Fixed Incorrect redirection when adding Experience or Education to resume
- Internal: Optimization in loading meta data
- Internal: Better handling for Notices and Warnings
While the WPJobBoard itself does not have much features, there is one great feature in Jobeleon, a template file meant to be used on homepage it will display a big map with active jobs, filters to narrow jobs search and list of jobs beneath … well just take a look at screen below
This Page Template has a couple of options that will allow to configure map: unit of length (either miles or km), max radius (maximum value in slider), map center, map height and auto locate (if you want to automatically center map to current user location).
This is a post by Jeff Gipson from Recruiters Websites, he is a talented web developer specializing in recruitment websites and recently developed awesome tool for automating WPJobBoard tasks
Looking for a flexible automation tool to use with WPJobBoard? Now you can connect WPJobBoard to hundreds of web apps using We Wired Web (WWW) at https://wewiredweb.com.
WWW is the next generation of web automation tools. Each automated task in WWW can consist of one or more triggers that invoke one or more actions.
No technical skills are needed to create automated tasks. Just simply point and click on the presented options as you connect triggers and actions together.
Complex scheduling rules can be defined so that your tasks only process during certain windows of time, e.g. Monday thru Friday 9am-5pm.
The really unique thing about WWW is that all triggers and actions are implemented as visual wiring diagrams. The WPJobBoard action to create new job postings can be viewed at https://wewiredweb.com/editor/assemblyEditor.html?assembly_uuid=c94c0ff0e30443638d7fd1cc8362903c.
People with some basic technical skills can customize the system with the assembly wiring editor. It is an open sandbox with over 150 data processing parts that can connect to API’s and transform data. Each processing part has a sample assembly to demonstrate its usage. Over 1,700 assembly wiring diagrams are already in the system to learn from and copy.
If you need custom processing but can’t or don’t want to do it yourself, you can pay to have customizations implemented for you. Since there is usually no coding involved, the fee to build customized functionality is usually very modest. Most custom functionality can be provided within a day or two, payable upon your satisfaction.
So if you need complex workflow automations or custom data processing, give We Wired Web a try!
Our most popular free addon Application URL (allows to provide job application url that will be used instead of default application form), was just updated. If you are using this addon and you have WPJB 4.3.0 or newer installed then this is must have update as the older addon version will not work with latest WPJB / Jobeleon version.
The addon you can download from Application URL plugin page. In order to upgrade just overwrite old files (but do NOT deactivate the addon as this will delete application URLs).
It’s been about two weeks since we released version 4.3, we got your feedback / bug reports and now we are releasing version 4.3.1 which has all the reported issues fixed and as a bonus we are adding 2 new great features:
Custom Menu Widget – for a very long time WPJB used Job Board Menu and Resumes Menu widgets to allow users to navigate to different parts of job board. We made it easier with version 4.3.0 (in shortcoded mode) and now in version 4.3.1 we are adding Custom Menu widget which allows to build custom menu using drag and drop editor. Aside of selecting links for menu you can control how will be able to see which link and even visualize links with icons. You can read more about this in Custom Menu Widget article in KB.
This is how the Custom Menu Widget can look like.
Custom Columns in wp-admin Panel – in wp-admin panel when browsing: Jobs, Applications, Companies and Resumes we enabled “Screen Options” tab (in top right) which allows to select which columns you want to see, you can select from builtin and custom fields.
Ability to make expired jobs pages visible – currently when job expired the job page only showed a message explaining that the job does not exist, from now on you can enable in wp-admin option that will display expired job details pages, but without ability to apply to them. This option is mainly for SEO purposes, to keep your pages indexed even after job expires.
Additionally there are following bug fixes:
- Logout link not working
- Fatal Error when activating plugin on some servers
- wpjb_jobs_list shortcode links not pointing to proper URLs (in embedded mode)
- DatePicker not working in the wp-admin panel
- Locations widget displaying empty location
- General Application Form sending application to incorrect URL
- Candidate Job Application notification sent to incorrect email address
- Facebook integration scope update
- Facebook added Reset Configuration button
If you are using version 4.3.0 this is a recommend update.
If you are using Jobeleon or Jobeleon child theme, remember to update your Jobeleon theme to version 1.2.1, you can download it at any time from client panel.
We just finished testing version 4.3.0 and it is now available for download via automatic downloads or client panel. The new release is an effect of 3 months of hard work (both programming and testing) to improve WPJobBoard core, while most of the changes you might not notice on the first sight, you should be able to appreciate them after longer examination.
The one major change that took most of our time is atomizing the job board. For now whole job board was embedded into two pages Jobs and Resumes, now you can select on which pages you will put each piece of functionality, it’s basically like building a job board from Lego blocks, except you will be using shortcodes. While i am on it there is now 15+ shortcodes to choose from, every one of them is already documented in Shortcodes Knowledge Base.
We also added support for Custom Post Types (in jobs, resumes and companies), so the data should be better indexed in Google, look better when publishing on Facebook, Twitter or LinkedIn and offer the best compatibility with third party plugins like Yoast SEO.
Note: All this is enabled by default when starting a new job board, for existing sites you need to go wp-admin / Settings (WPJB) / Default Pages and URLs panel and enable Shortcoded mode and Custom Post Types there. Additionally you will need to configure the default pages. If you are upgrading the best place to get started is new Getting Started article in KB.
Customer often complained that employers and candidates who register on site do not know what to do next, we listened and below is the result:
Candidate Dashboard. This is a page Candidate can see right after registration, it lists every action the candidate can take, additionally we inserted progress bar indicating resume completion and hopefully encouraging candidate to fill the whole resume.
Employer Dashboard. Similarly like with candidates this is a panel employers can see after registering.
Currently this panels are static, that is they cannot be extended with additional functionality, but soon enough we are planning to extend both by adding new modules and by allowing to insert new functionality via programming interface (API).
Other two worth mentioning features are, improved advanced search result page (this is actually something i posted on Facebook some time ago so you might be already familiar with it), we wanted an interface that will allow to quickly (with a single click) customize the search results page and subscribe the current search results by email or RSS
Finally a feature that you often asked about. Customizable Google Map shortcode with list of jobs, resumes or companies, with ability to filter the results by keyword, location and radius. The search bar on the screenshot is actually another shortcode that is bundled in a free addon. We had this idea that we do not want to lock you with standard / out-of-box filter but rather provide tools to customize the map filter. Of course if you like out filter feel free to use it.
The map is rather big (well it’s best to display big maps as it is easier to browse view the data then) so you need to click on the image above to see it in full size.
Other than that we have some minor tweaks and updates:
- We examined some of the client sites and improved the job board CSS, so the jobs should look even better with your WordPress theme.
- The Recent Jobs widget has some options to filter the jobs that it will be displaying.
- Shortcode that allows to list companies (similarly like with jobs and resumes), so basically browsing companies is now possible.
- Job aggregation feeds can now be filtered by adding params to the URL so instead of sending all jobs to Indeed, SimplyHired etc., you can send them jobs filtered by keyword, location, type, category or even custom fields.
- Stripe integration will now also send payment Receipt automatically
- As always any reported or found bug or issue was fixed in the latest release.
Along with WPJobBoard 4.3.0 we are also releasing Jobeleon 1.2.0, if you are using Jobeleon on your site we do recommend to upgrade it in order to take advantage of all new features.
Now your turn. What do you think about this release? Would you like to see some other feature instead of the ones we added?
WPJobBoard 4.2.1 was just released and you should see notification in your site wp-admin panel within no longer than 24 hours. This is a maintenance update so aside of UI improvements and bug fixes it has only 2 small new features.
New reCAPTCHA (AKA noCAPTCHA)
Recently Google released new reCAPTCHA. According to Google there is now a bot that can guess the old captcha 99% of the time, so it is recommended to switch to new one. It also has much better UI that should better blend with any site:
Note that in order to do that you need to go to reCAPTCHA admin panel, generate set of new keys, next go to wp-admin / Settings (WPJB) / reCAPTCHA panel, enter there your new keys and in field Captcha Type select “noCAPTCHA”.
Other features and improvements
- standalone jobs list [wpjb_jobs_list], the jobs list can now work from a single page, that is the pagination does not redirect to search results
- API to enable custom fields custom rendering in the frontend, this will for example allow you to display custom fields on job details pages as links.
- API to select which fields should be locked on resume details page
- if user is required to login in order to post a job he will see login form and registration link instead of just an error message.
- Fixed, pagination in wp-admin panel
- Fixed, Indeed export categories
- Fixed, CareerBuilder properly selecting job types on import
- Fixed, Jobeleon child themes, the child templates are now always picked from correct directories without any additional code
- Fixed, job description paragraphs and lists formatting
Along with WPJB 4.2.1, Jobeleon 1.1.5 was released as well, you can download it from client panel (as currently Jobeleon does not have automatic updates).
Brand building is a big part of making any business successful online in the long term (job boards included). And since there are so many different ways you can go about building your brand, the fact is that the process of increasing awareness of your business is quite simple and, at some times, even easy.
So without further ado, I present to you 9 different effective brand building strategies guaranteed to increase your business’s popularity.
1. Blog a Lot
I love business blogging (and not just because I’m a freelance blogger). There are just so many benefits to be had when you blog: traffic generation, successful content marketing, and authority/credibility building. But one of the biggest and most valuable benefits of all is the resulting increase in brand popularity when you blog a lot.
Some people criticize business blogging. After all, a weblog actually started out as nothing more than a way to express your opinion online. But over the years, it’s grown into much more that. It’s a versatile marketing channel that brings businesses 55% more visitors, 126% more leads, and 434% more indexed pages (ImpactBND).
2. Be Everywhere Your Audience Is
Slender man is everywhere his audience is. Are you? Image credit: mdl70 via Flickr.
On an Internet marketing forum that I once was active on, I remember a thread created by a rather popular user. He said the following (I can’t remember his entire thread, but here’s the gist of it.
He (let’s call him Bill) was an active member in his niche (online fitness): blogging, guest blogging, commenting on other blogs and participating in niche-related forums. One day, out of the blue, Bill got an e-mail via his website from a member of his target audience saying that the person had been seeing Bill “everywhere he turned”, and had eventually decided to purchase one of his products.
Neat, eh? Bill built his brand by putting himself wherever his target audience was — they couldn’t help but notice him and his products.
3. Run Contests
Ok, ok, I confess. I got this idea from a blog post I read over at Smart Passive Income on how Josh Earl grew his email list 3418% (that’s nearly 200K subscribers!) in just a measly period of 11 days.
How’d he do it, you ask?
He ran a contest. As simple as that (well, not quite so simple, as you’ll see when you read the post). But the fact of the matter is, running a contest is one of the single most effective brand building strategies around. It has the power to get tens or even hundreds of thousands, if not millions, of eyeballs on your website in an extremely short amount of time.
Granted, not all contests go viral, but reading Josh’s post above will give you a good idea of how to create one that does.
4. Conduct Viral Marketing
Although contests are a large part of viral marketing, they aren’t by any means the only part. Viral marketing can make use of many different traffic generation and marketing channels (even “conventional” ones like social media, article marketing, and eNewsletters). It’s all in how you do it.
When you’re trying to get your brand go viral, you’re going to need some sort of content as a base — whether it’s a social media update, blog post, or a syndication-ready article. And that content, somehow and somewhere needs to mention your brand. If you don’t include mention of your brand in it, you’ll get no brand building results if/when it goes viral.
Furthermore, the content needs to be shareworthy. Not only should it be easy for viewers to share (if the content is on a third-party network like Twitter or Facebook, there’s not much you can do about it. But if it’s on your website, then get some attractive share buttons that stick out like sore thumbs), but it should also incite emotion. According to the Moz blog, anger is the most viral emotion.
5. Create Coupons & Promotions for your Products
What do people do when they’re bored, trying to save money, and have a newspaper/magazine handy? They cut coupons!
Online, people also do pretty much the same thing. People are always looking for coupons and they always will be. I mean, who doesn’t love a 50% discount?
By creating coupons for your products and sending the codes out to popular niche coupon boards, you can get some eyes on your brand pretty quickly and maybe even a few sales. Those sales might be at a lower profit margin, but remember that those sales are from new customers whom you can get to buy from you again and again and again.
By conducting other promotions for your products and general brand, you can get your brand to spread like wildfire among your target audience.
6. Branch Out
Go back to your ideal customer profile. Head over to the section that details the likes, the wants, and the desires of your target audience. Are they into football/soccer? Some other sport perhaps? What are their favorite pastimes?
By branching out into those sports or into commercialized pastimes, you can show your audience that your brand is able to identify with them. That’s pretty much one of the driving concepts behind Super Bowl advertising (although you obviously don’t have to branch out that far).
The main point is to get out of your comfort zone and get your brand associated with whatever is hip nowadays. Stay with the trends and move with the fads, and soon enough your business will get noticed.
7. Be Social Media Geeks
According to survey data from Edison Research (the guys who do polling for presidential elections) just two years ago, only 33% of Americans have ever followed a brand on social media. That includes Twitter, Facebook, Google+, Pinterest, every social media network. Since that data is two years old, I’m guessing that the actual percentage today is around 40%.
But still — seriously? That’s millions of people you can potentially reach.
Does that statistics prove that Americans (and all people in general) aren’t likely to follow brands on social media? Hardly. What it does prove, however, is that brands aren’t doing a good enough job reaching out to their target audience on the social media channels that are most relevant to their brand.
For example: if your brand is a restaurant or some sort of eatery, don’t try to reach people on LinkedIn. Bah. That’s for business professionals. Instead, become active on places like Pinterest where practically the only things shared are 1) pictures of slim people who sing the praises of p90x, 2) cats, and 3) recipes & pictures of delicious food.
8. Publish Videos
Video marketing is one of the most underutilized marketing strategies ever. Period. Not hardly enough business are producing videos to supplement their brands’ content.
Videos hold a certain power over people that other forms of content like blog posts and social media updates don’t have. Why? Because it’s so visual.
Even school kids prefer videos to text content — ask any 6th grader whether they’d like to watch an educational movie on platypus habitats or if they’d prefer to just read from their textbook. I’ll guarantee that not a single one will go for the latter option.
People. Love. Videos. There’s just no getting around it.
But something else you need to keep in mind is that just as your target audience will react positively to high quality, well produced videos, they’ll react negatively to low quality, unprofessional videos. So if you’re going to try video marketing on a skimpy budget, just forget about it. You’ll end up doing more harm than good.
9. Build an Army of Brand Evangelists
What are brand evangelists, you say? They’re people who evangelize about your brand (shocking, no?).
In short, they’re the guys who see your brand, love it, and then tell all your friends about you.
In long, they’re members of your target audience whom you have impressed. A lot. They’ve read through your blog posts (and loved them), watched your videos (and loved them), followed your social media profiles and interacted with your updates (and loved doing it), and who now try to get others to do the same.
Brand evangelists think your brand is awesome and are ready to tell the world about it.
Most of us are all brand evangelists, for some brand or the other. Me, I’m a huge fan of all of Neil Patel’s work: QuickSprout, KISSmetrics, CrazyEgg, everything. Consequently, I’ve linked to relevant posts of his in my blog posts many more times than I can count. I can safely say that I’ve probably driven hundreds, if not thousands, of new visitors to his collection of websites.
That’s what you need for your brand. You need to wow people so much that they can’t help but sing your praises all over the Internet (and even off the Internet as well).
What we’ve just gone through is a lot of brand building strategy to digest, so let’s quickly condense it into a short little recap:
- blog a lot (business blogging produces through-the-roof results)
- be omniscient (every which way your target audience turns, you should be there waiting for them)
- run contests (remember Josh Earl)
- do viral marketing (create and publish shareworth, emotion-inciting, viral traffic ready content)
- create coupons and run promotions (because everybody loves a discount)
- branch out (again, be and advertise where your audience is)
- be social media geeks (60+% of America is still unreached by brands on social media — reach them!)
- publish videos (visual content > text content, sometimes)
- build an army of brand evangelists (wow people so much that they evangelize about your brand online and offline)
Which of these strategies do you think is most relevant for your business? Which ones will you be implementing in your marketing campaigns today? Let us know in the comments below!
New WPJobBoard version was just released. The main change you will notice in the new update are completely refreshed frontend templates (the source code for old ones was almost 4 years old now). How does the WPJB look with new templates you can check on the demo site. Aside of the templates update the new release has also only multiple bug fixes (reported and/or found by QA team).
WPJobBoard 4.2.0 Jobs List with top search bar.
This is a first step in frontend improvments and you can expect soon more changes that will make WPJB more user friendly and intuitive.
Important Note. Before updating make sure that you are not using WPJobBoard child templates (that is you do not have any files in wp-content/themes/your-theme/wpjobboard directory). If you do then the child templates might not be fully compatible with new update, there are two ways you can solve this issue:
- Inspect the new template files and update your child templates accordingly, this is recommended method although might require some PHP/HTML knowledge.
- Download and install on your site wpjobboard-old-theme plugin, it will downgrade your template files to version 4.1.4, so basically your templates will not change, but you will be running latest WPJB version. This is easier to do, but the old theme will not be developed further, so you will need to upgrade template files (use the first method) in future anyway.
How do i know if i am using child templates? As a rule of a thumb, if you do not know what are child templates and we did NOT made a customization for you, then there is 99% chance that your site is not using child templates and you can upgrade with ease.
The full modified files list in WPJobBoard and Jobeleon you can download here
Of late, job boards have started to pop up everywhere online. There’s a steady incline in the number of online job boards, and that trend doesn’t seem to be going anywhere for the time being.
With the onslaught of hundreds of entrepreneurs tackling this niche, you must be asking yourself: why? Why are people starting job boards? What’s the point?
Sure, there’s money to be had (and yes, money is a large motivator of the trend), but there’s money to be had in every industry. Why start a job board to get the pie?
Well, I’ll tell you why. In fact, I’ll tell you seven reasons why.
1. Largely Untapped Market
Even though there are tons of people starting new job boards every day, the truth is that there is still plenty of space in the market for many more. Particularly if you specialize your job board in a certain niche (i.e. home decor jobs or jobs in a certain geographical area), you’ll have very few competitors to contend with for the attention of your target audience.
The fact that many new job boards are being created however, shows you that the market is fast filling up. If there ever was a time to get into the market and get your own piece of the pie, it’s now.
2. Evergreen Business
Job boards are an evergreen business. Image credit: Luke Jones via Flickr.
Quick general knowledge quiz: what’s one of the most popular issues in politics? Politicians give it big importance in their campaigns, and its sure to be mentioned once in every promotional rally or speech issued by a campaigner. (Hint: it’s got something to do with jobs).
The answer? Unemployment.
There will always be unemployment. No country or region will ever achieve perfect 100% employment, because of simple laws of supply & demand. There will always be people hunting for jobs, year-round, which makes starting a job board an evergreen business to get into.
Sure, you might have spikes in traffic and recruitment posts around the end of summer and other high-recruitment months, but there will be a guaranteed sum of both job seekers and job posters taking to the Internet every day of the year.
3. Large Volume of Traffic
There’s a significant volume of traffic for the keyword “job board” and related ones. “Job board” itself gets a steady 9900 searches per month, a healthy figure.
And remember — that’s just organic search engine traffic. There’s no telling how many visitors social media, paid advertising, content marketing, and other traffic generation strategies can bring in. But based on the 3-figure Alexa rank of indeed.com and the high ranks of similar job boards, it’s a lot.
What’s more, the type of traffic associated with job boards (primarily job seekers) is a recurring type. Meaning, even after the first visit, people will check back regularly for updates to your job board. So even if you only get a lower amount of first-time traffic, you’ll see high engagement levels, particularly in terms of bounce rate, pageviews per visit, and recurring traffic percentages.
4. Build a Personal Brand
When you’re an entrepreneur striking out in practically any industry, it’s important that you’re able to build your personal brand. You and your name should be recognized by other industry leaders and your target audience. In the Internet marketing niche, some big personal brands I can reel off the type of my head are Neil Patel of QuickSprout, Brian Dean of Backlinko, and Noah Kagan of OkDork.
The bigger and more identifiable your personal brand is, the more your target audience will trust you and buy from you.
Creating a job board is an easy way to make a name for yourself in the industry. Since job boards get decent amounts of traffic and it’s the type of website where people will remember the name of the founder, it’s an efficient tactic to quickly build up your personal brand.
5. Little Maintenance Work
Job boards involve very little “heavy lifting” maintenance. Image credit: USACE via Flickr.
A job board is super simple to maintain. With the right software, it can easily become one of those “set and forget” type things that can run on almost autopilot. At the very least, maintaining a job board is a lot less work than maintaining a blog.
All you have to do is setup the job board and then pretty much wait for recruiters to post their ads and job seekers to apply to jobs. All you’ll have to do is review each job listing that is submitted. Checking the background of the company to make sure it’s legitimate and proofing the job listing will take no more than 2-3 minutes per, tops.
The only thing that will require significant input on your end is the process of finding advertisers for your revenue stream. Additionally, the initial stages of marketing, while you’re still trying to get your job board to become a little more known, can be quite time-consuming.
6. There’s Money to be Had
Of course, this is the main reason why people get into the job board business: there’s money to be made. But we know that already, don’t we?
But the truth is, few people know just how much money there is to be had. The size of the online recruitment market is, in fact, in excess of $20 billion. That number also includes freelance recruiters and the like, but the major chunk of that figure is all for online job boards.
Even a teensy weensy slice of the market share can reap rich dividends for your website.
7. Multiple Monetization Strategies
We recently discussed monetization strategies for job boards here on the WP Job Board blog, and came up with 5 different ways you can maximize revenue from your job board. These included:
- setting up third-party advertising (ad networks like Google Adsense or Chitika and direct ad space sales are viable options)
- creating resources for recruiters (ebooks and other digital products on how to find the perfect employee or how to train a raw newbie)
- creating resources for job seekers (ebooks and other digital products on how to apply to job postings and how to outshine other job candidates)
Truth be told, the post only samples a small number of the ways that you can monetize a job board. In reality, the list goes on and on.
If those 7 reasons haven’t yet convinced you that the job board business is a great market to strike out in, I don’t know what will.
But for those of you who have decided to take a plunge and create your very own job board, make sure you do that by using our plugin, WP Job Board! You get nifty new features, unparalleled support, and general all-around awesomeness packed into a single plugin.
Don’t forget to share and leave a comment!
As the premier social networking channel for entrepreneurs, freelancers, and professionals to connect with each other in a business-related manner, LinkedIn is an important part of the hiring process in virtually any industry. LinkedIn allows recruiters to quickly and easily check the background of perspective employees, while it helps job seekers and job applicants to learn more about the company they’ll be doing business with and the people behind it.
Consequently, it’s important that as an employer, your site integrates well with LinkedIn. These 5 nifty WordPress LinkedIn plugins will show you different ways to do just that.
WP LinkedIn is a popular WordPress plugin developed by Claude Vedovini that bundles many different LinkedIn-related functions into one little neat package.
First up, you get a neat little rotating scroller that displays each of the recommendations you’ve received via LinkedIn. This scroller has customizable dimensions. Secondly, the plugin also provides you with the ability to display the essentials of your LinkedIn profile in a nice little window. A similar function strips your LinkedIn profile of most of its text and displays the remaining in a small card. Finally, the last function allows you to display your network updates onsite.
Each of these functions can be used in a post or page with the use of separate shortcodes, each with a few optional attributes included. The plugin also uses the same functionality for 4 widgets.
If all you’re looking for is a creative manner to display your LinkedIn profile on your site, then the plugin LinkedIn SC is the right one for you.
The plugin’s error-free and speed and search engine optimized code will parse through your LinkedIn profile and then display each field, as per your customization, via shortcodes on a post or page on your website. You can choose to display both publically displayed and privately kept fields on your LinkedIn profile.
LinkedIn Auto Publish is a unique little piece of WordPress engineering that does exactly what the title says: automatically publishes text to your LinkedIn profile.
If you’re the type of guy who doesn’t have much time to spend on social media (especially complex platforms like LinkedIn!) then choose this plugin as a way to publish updates to your LinkedIn network without having to spend too much time. You can use the familiar WordPress interface to navigate through the process of publishing text messages to your LinkedIn profile.
Each time you publish a new blog post, no matter the post type, the basic text of the post (and the images, if you’d like) will be auto published to your LinkedIn profile as well. Kill two birds with one stone!
You can choose to filter the published messages based on category and post type. You can also disable page publishing and customize the message format.
FP LinkedIn Profile, just like LinkedIn SC discussed above, is a new way to display your LinkedIn profile on your site.
What this plugin does is embed a profile summary card into a post or page in your website. The plugin’s settings are quite basic, and allow you to make five customizations: the title, the profile name, and the profile link can be set to your preference. You can also choose to enable or disable display of your connections.
Finally, you can also customize the display format of the summary card and choose whether or not you’d like to use icons in the card.
The LinkedIn Profile Synchronizer Tool plugin is most probably the most advanced plugin on this list. It comes with a complex method of display of your LinkedIn profile on your site.
The LinkedIn Rest API is used to get the data. Once obtained, the data is automatically processed and structured according to the template included in the plugin. The only drawback is that anyone who wants to use this plugin on their site must have a LinkedIn developer account.
Probably, LiPS’s coolest feature is its ability to allow coworkers and ex-coworkers to sing your praises and provide recommendations via the WordPress commenting system! With the recommendation process being that simple, you’ll have positive reviews of your work flowing in from anyone whom you ask.
With the growing importance and popularity of LinkedIn as a social network (LinkedIn has a user base of over 300 million, an ever-growing figure), it’s crucial that your site is able to integrate well with LinkedIn. WordPress as a CMS does not come with built-in functionality for that, so it’s important that you look elsewhere, to the WordPress repository, for those capabilities.
Of all the plugins on this list, which is your favorite? Which do you think will be most useful on your website? Let us know in the comments below!
*Image credit: Adrianno Gasparri via Flickr.
We’re in this game for the moolah. The money. Dollar, dollar bills y’all.
As such, anybody and everybody who owns a job board (or any sort of online business, for that matter) is constantly looking to improve their bottom line and maximize potential profit. To do that, however, you can’t just rely on a single monetization strategy (like a single payment per job listing) — you need to diversify your income to ensure that you aren’t putting all your eggs in one basket.
Why Diversification is So Important
Never put all your eggs in one basket.
We hear that a lot, don’t we? But how many of us truly understand what the proverb means? Not many, I’m willing to bet. And even fewer follow up on that advice and actually do spread their eggs around in multiple baskets.
To show you first-hand the importance of diversification of monetization strategies, here’s a fictional example.
Joe runs a job board. He knows that he should be diversifying his income and setting up multiple channels through which income can flow in, but he never really got around to it. Then one month, Joe’s job board takes a huge hit in organic traffic. After investigating, he finds out that one of his competitors conducted negative SEO on his site — cleaning up the mess is gonna take him some time.
However, the only monetization strategy he has set up is a pay per job listing. And since so few job seekers are visiting his site, his customer base is also taking a hit. Joe needs every dollar he can make to pay his bills and rent, but his only revenue stream has all of a sudden dried up.
So what steps could Joe have taken to make sure that his entire income stream didn’t take a hit? For one, he could have had a membership packages available for job posters and seekers with 6-month or 12-month contracts that provide him with recurring revenue. Or, Joe could have setup third-party advertising on his website to ensure he was milking every dollar possible out of his job board.
A lot of people say that you should play to your strengths, and leave your weaknesses alone. While that’s a correct proverb and one that I fully support, the only way you get to know what your strengths are (notice the plural) is if you diversify and test enough monetization strategies.
Has the importance of spreading your eggs around sunk in yet? Good. Without further ado, I present to you 5 monetization strategies for job board owners.
1. Membership Packages
Image source: Howard via Flickr.
We briefly discussed this monetization strategy with the example of Joe. Frankly, it’s one of the most effectual (though highly underused) income streams around for job board owners.
I love memberships because they provide you with recurring revenue. That means money heading to your bank account on every single month … practically on autopilot, because the only thing you need to do is get a customer to sign up and then convince them to stay on.
Don’t know what you could charge a monthly membership fee for? Here are a few ideas:
- resume access (e.g. $0.10 x number of resumes you have per month)
- regular job listings (e.g. 5 job listings per month)
- access to a forum where like-minded recruiters & employers share time-saving hacks and tips for sifting through job applications
- access to educational resources concerning recruiting/employee training, etc. (provided by you)
Chunk that all together, and you have a nice little membership package you can charge a premium for. For multiple levels of membership, just give access to more or less items.
2. Third-Party Advertising
I also mentioned this option in Joe’s example. Whenever I do, people are quick to point out to me that hosting third-party advertising on your site can quickly repel and drive away potential traffic and customers. Because no matter how professional your website looks, hosting ads always makes you look at least a teeny weeny bit unprofessional.
But you know what? Sometimes, you just have to be okay with that.
It’s not the end of the world if you lose a couple hundred visitors or repel a few customers. Why? Because the money you make with the ads could easily offset your losses and leave you well in the black.
It’s all about the bottom line, people.
I wouldn’t recommend signing up for Google AdSense (or most ad networks), however, as they are notorious for serving up irrelevant ads which a) don’t get you many clicks and b) can drive away more customers & traffic than you can afford.
The simple alternative is direct ad sales, where someone with a business relevant to your job board pays you for ad space upfront. The same process can happen through a third-party program like BuySellAds.
3. Featured Listings
I know, I know. Featured listings is old news, right? Practically everyone who’s updated their job board after 2007 has them.
But hold on — don’t tune out just yet. While you may have an extra payment process for featured listings in place and may even be making a little extra money with it, the fact is that you could be making a lot more by offering multiple levels of featured listing.
I got this idea from a job board that I personally frequent as a freelance blogger. When posting a listing, a recruiter can opt for different levels of “featuredness” with differing amounts of payment. For instance:
- highlighted for thirty days ($50)
- highlighted and at the top of the list for 5 days ($50)
- highlighted and at the top of the list for 10 days ($100)
Image source: Steve via Flickr.
Remember though, you don’t want to have too many choices, because that could kill your conversion rate.
4. Resources for Recruiters
As a job board owner, you may have a lot of first-hand experience and knowledge about recruiting and employment under your belt. Experience and knowledge that people are willing to pay for.
Jot down the advice you would give to a new recruiter or a small business looking to train or hire new employees, and turn it into a digital product — a series of videos, an eBook, whatever. Can’t write? Hire a ghostwriter. Can’t shoot videos? Hire someone who can.
Not only will selling such resources help you to increase income, but you’ll also be earmarking yourself as an industry expert.
5. Resources for Job Seekers
On the flipside of the coin, you might be an experienced freelancer who, over the years, has applied to hundreds of job listings and applications. You know what works in an application, and you know what doesn’t.
Let me tell you from personal experience — new job seekers will kill for that info.
Well, to be honest, they might not kill, but they sure will pay.
You can package up your advice as an eBook, video series, or (better yet) a mentoring/coaching package where job seekers pay by the hour to talk to you.
If your job board hasn’t been producing the amount of revenue you originally thought it would, it’s a safe bet to assume that you haven’t diversified enough. Invest your time and money into setting up another revenue stream, like membership packages, educational resources, third-party advertising, or multiple levels of featured listings.
You might just find yourself looking at a skyrocketing in your revenue.
Version 4.1.4 was just released and you should see it soon in automatic updates panel, as always you can also download the update from client panel. This update is crucial for you if you are using Apply From LinkedIn feature. LinkedIn is deprecating old Apply From LinkedIn button on 1st August, if you want to have this functionality working you need to update.
What’s new in version 4.1.4?
- Apply From LinkedIn – like described earlier LinkedIn is discontinuing the old apply button, this involves a couple of changes to how the “Apply From LinkedIn” will now work. First of all, the option to apply via email only is gone, all LinkedIn applications will be sent as “normal” WPJB applications. The second change is that to the application a PDF file will no longer be attached, instead when viewing application details from wp-admin panel you will see a button as below
- Searching Candidates and Employers from wp-admin panel – now it is possible to search Candidates and Employers from wp-admin panel, similarly like Jobs.
- Link to Resume on job application - from admin panel you can allow Employers to see full Resume of a user who submitted an application to one of Employer jobs.
- General Job Application – new shortcode [wpjb_apply_form] was added. You can put this shortcode on any Page or Post it will generate a job application form. If a user will fill and submit this form his job application will be saved as a General Application, that is application not associated with any job.
- Google Maps V3 – WPJobBoard can now use Google Maps V3, in order to enable them you need to enter your Google API key in wp-admin / Settings (WPJB) / Google APIs panel.
Along with WPJobBoard 4.1.4 release, new Jobeleon version (1.1.3) was released, it is a recommended update as well.
The list of modified files in both WPJB and Jobeleon you can download from here.