WPJobBoard 4.4.3 and Jobeleon 1.3.3 were just released and you should be able to update to the latest version using automatic updates. (If you cannot see the update in wp-admin panel, go to wp-admin / Dashboard / Updates and click “Check Again” button.).
What is new in WPJobBoard 4.4.3?
Until now, resume edition both in wp-admin and frontend was really time-consuming, you need to edit each panel separately, wait for a page to load, fill the form, save it go back to My Resume view rinse and repeat for another panel. Version 4.4.3 resolves this problem, now the whole resume can be edited from a single page, with a user-friendly interface. Play the short video below to see how it works.
Aside from the resumes management there is as usually a couple of small improvements and bug fixes
Ability to login using email (this was actually possible when WordPress made it possible but now also the label in login form reads “Username or Email” instead of “Username”. As a bonus, you can download and use a free “Register Using Email” addon which will remove the “Username” field from both Employer and Candidate registration forms.
Updated Resume Completion calculation – specifically when Experience and Education fields are trashed they are not being included in the calculations.
Automatic Updates via SSL – WPJobBoard communicates and downloads WPJB updates over secure SSL connection.
WPJB incorrectly restricting access to My Resume Avatar, on some configurations this made avatars display as “broken” images.
Few XSS vulnerabilities removed (not disclosing where for security reasons).
Some phrases marked incorrectly for translation.
Latest Jobeleon version has two updates if you are updating WPJobBoard make sure to update Jobeleon as well.
Listing Type field on Add Job Page updated to match the new look default WPJobBoard template has since version 4.4.2.
My Resume template files updated, so the Jobeleon can take advantage of new My Resume editor.
WPJobBoard 4.4.2 was just released along with Jobeleon, it should become available in your wp-admin panel within 24 hours, if you do not want to wait go to wp-admin / Dashboard / Updates panel and click “Check Again” button it should allow you to update instantly.
Along with WPJB 4.4.2, Jobeleon 1.3.2 was released, the Jobeleon update is optional, the old one should work fine with latest WPJobBoard version.
Updated XML Import – Until now the import either finished or was proccessing XML file forever, in latest version it will either finish or display an error explaining what went wrong. More over each imported item will have its own log informing Admin if the item was inserted or updated and show notices (for example if you are trying import meta field which does not exist).
There is also one change in the import itself, until now if the <id> tag was provided WPJB would either update item with this ID or skip this item, in version 4.4.2 if <id> is provided, but does not exist in database WPJB will create an item with this ID.
From the image above you can see that one job was added, one application, company and resume were update. Additionally 5 warnings occured when updating application and one warning when importing company.
The warnings do not stop the import, they only inform Admin that some data was not added.
Redesigned Listing Type – In [wpjb_jobs_add] “Listing Type” field was redesigned, the goal was to make the “Listing Type” field stand out from the rest of the fields, so the user will know he is selecting how much (and if) he will be charged and how long his listing will be displayed. In version 4.4.2 Listing Type will look like on the image below
FEATURE: redirect_to and form_only params in [wpjb_jobs_search] and [wpjb_resumes_search] shortcodes.
FEATURE: job_id param in [wpjb_apply_form] shortcode.
FEATURE: Approved, Active, Is Filled and Is Featured columns added in wp-admin / Job Board / Jobs, Screen Options and CSV Export.
FIXED: Screen Options does not show when labels are changed in left wp-admin sidebar.
FIXED: Indeed Backfill optimization, disabled some DB queries not required when searching Indeed.
FIXED: Logo files missing in CSV export.
FIXED: Some random “s” letter showing when editing categories.
WPJobBoard 4.4.1 has been just released, and you should be able to get either using automatic updates or from client panel.
Responsive wp-admin panel.
Until now job board wp-admin did not behave well, when viewing it using mobile device, this was fixed and now all the WPJB pages in wp-admin panel are responsive and you can manage your job board using mobile device just as good as when viewing it using desktop.
Drag and drop file uploads.
Uploading files especially when sending job applications is a crucial part of job board, yet usually no one likes to do it, you click on the button, search for a file on your system and then upload it. With new drag and drop file uploads users can just drag a file from their computer into browser window and have it uploaded, it’s easy, takes a lot less time to do and will definitely encourage users to fill job application forms.
Linking files from Media Library.
On the image above you can also see “media library …” button, this will allow users to use a file already uploaded into Media Lbrary, if you are using the same logos for most of the jobs this will allow you to save a lot of disk space and make selecting files even faster ( Download Woocommerce Plugins ).
Note that the “media library …” button will show only to users with upload_files capability (basically Administator and Editor), if you want to make it visible to other users as well, you need to grant upload_files capability to this roles.
Uploading files from Dropbox
If this is not easy enough, we also prepared a free add-on which will allow your users upload files directly from their Dropbox account. This is a must have add-on if your users are often applying from mobile devices, they usually do not have files there, but have the file on their Dropbox account.
Finally the new file upload allows to quickly preview uploaded files without opening new window or downloading them to your computer.
This will work for most image, PDF, video and audio files, unfortunately won’t work for Microsoft Office files, as brwosers are not able to natively open this files.
Aside of some major changes listed above, the version 4.4.1 has folowing bug fixes and some small tweaks
FEATURE Jobeleon Update Notification, if you are using Jobeleon and the WPJB version you are using requires a newer Jobeleon you will see notification in wp-admin panel.
REMOVED “Attention! This job is …” message was removed as it was causing a lot of confusion and users often wanted to hide it. If you were using this feature and want to continue using, then you need to copy code available in WPJobBoard Snippets Library into your theme functions.php file.
FIXED Incorrect error message in login forms when reCAPTCHA value is incorrect.
FIXED Make it possible to translate “Job Board” and “Settings (WPJB)” menus in wp-admin panel.
FIXED Allow to add items to “WPJobBoard Menu” widget without saving it first.
FIXED Resume Status does not change properly
FIXED Resume Files security, unprivileged users can no longer see files uploaded into resume, even if they know a full URL to the file. On existing site to enable this file protection go to wp-admin / Settings / Permalinks panel and click “Save Changes” button to reset WordPress router.
FIXED Renaming admin menu items removes “Screen Options” on Application, Employers and Resumes pages.
FIXED Some Google Maps related files not being loaded.
FIXED Automatically generate job slug if not provided when posting a job from wp-admin panel.
Jobeleon had mainly updates required to make it compatible with latest WPJobBoard version, additionally one annoying bug in responsive version was fixed. The bug made WPJB leave some blank space on the right side.
Version 4.4.0 was just released today, this update includes few major changes mainly in payments, if you wish to upgrade please do it on a test / development server first or at least backup your site before upgrading … so what’s new?
This is a major change in how payments are being handled (and a first step to WooCommerce integration). First thing you will notice is that fields “Payment Gateway” and “Discount Code” were removed from Add Job form and were added to the Checkout (third step).
This allows to manage all payments related data from one place, and on top of that users who abandon checkout have ability to finish payment later, the link is visible in Employer Dashboard or Administrator can send them link by email (maybe even with a discount code to encourage user to publish an Ad).
On top of that when payment is finished user can see clear instructions on what to do next (this is specifically useful with payment method like Stripe where whole payment is done on site).
See video below to check how the new checkout, taxes and stripe work togheter in order to create wonderful user experience.
New version allows to configure Taxes, if you enable them from wp-admin / Settings (WPJB) / Taxes panel in the checkout the tax will be added to the price (or the price will include tax depending on your choice).
This feature is already documented in knowledge base on Taxes page.
Stripe integration was rebuilt, it now stores Stripe customer id for each client, which allows users to safely store their credit cards (on Stripe servers) and quickly re-use them when making a payment.
Additionally the Stripe payment form was rebuilt so it will always display nicely as any other WPJobBoard form.
There were two changes to Google Maps, first when searching by location the map will automatically move to the closest result.
We also fixed problem with multiple pins in a single location, since version 4.4.0, when there is more than one pin in the same spot the modal window with information about job will have pagination and will allow to browse details for each job.
Browsing Jobs in Employer Dashboard
Until now Employers could see only Active and Expired jobs, in version 4.4.0 tab “Pending” was added it will display jobs in moderation and jobs pending payment (with a link to finish payment).
Dependency on “Anyone can register” option in wp-admin / Settings / General panel was removed. For some time now the registration forms are created using shortcodes, so if you do not want to allow user registration just trash pages with [[wpjb_employer_register]] and [[wpjb_candidate_register]], having this dependency was confusing and users often did not understand how to enable registration.
Some minor changes
FIXED Bug not allowing to view job applicant resume in some cases.
FIXED Importing candidates and employers from CSV
FIXED Replaced eregi_replace() with preg_replace() to make WPJB compatible with PHP7.
FEATURE Do not allow currently logged in user, to delete his own account when deleting Employers or Candidates
API Allow file uploads on candidate registration
API Additional filters in Education and Experience
As usually with WPJB relase a new version of Jobeleon is released as well. If you are going to upgrade to version 4.4.0 this is a mandatory upgrade for you as well (latest WPJB will not work properly with older Jobeleon versions if you are using payments).
Aside of making Jobeleon compatible with WPJB there are two main changes in Jobeleon itself: compatibility with hentry microformat, fixed some incorrectly set language domains (sometimes “wpjobboard” was being used instead of “jobeleon” which made some phrases not translatable).
Version 4.3.4 was just released. The main feature in the new version is updated integration with Indeed, right now aside of importing jobs into your database, you can configure the integration to automatically append jobs to the jobs list. This will make your site look active and filled with jobs even if you have just one internal job.
When clicking on job title, the new integration goes to Indeed site, so there are no job details pages, however having it developed this way allows to earn commissions on sponsored clicks.
The new WPJB version allows to customize job application statuses: create, edit and delete them, select default application status and apply custom email templates that will be sent when application status is changed.
Aside of Indeed update there are following updates and fixes in this release:
plupload updated to the one WP is using, this will fix file upload into job description and improve security.
Proper payment method selection when Listing Type field is hidden.
XML/CSV export stopping with large amount of data.
XML export, textarea custom fields values are now wrapped inside CDATA.
Params not passed properly when running application/company/resume export.
API encryption not handled properly.
URL validator updated.
Visual Editor fixed loop occurring when trying to change name for existing field.
Loading WPJobBoard Menu widget scripts.
Improved Login API (allows to insert additional links on Employer and Cadidate login pages).
Incorrectly closed tags in breadcrumbs.
Ability to create new email templates
Generating proper category and job type URLs when [wpjb_jobs_list] is on front page.
Google API Key check
Updates for developers
wpjb_email_template_objects and wpjb_email_template_customs filters, they allow to insert custom email template variables
wpjb_api_xml_params filter, allows to customize XML (Indeed, Simply Hired, Juju, Trovit and RSS) on the fly.
page_id param in [[wpjb_jobs_list]], [[wpjb_resumes_list]], [[wpjb_employers_list]] shortcodes, they allow to select page to which the form will be sent.
wpjb_candidate_name filter, allows to hide candidate from unprivileged users.
wpjb_restrict filter, allows to apply verification when downloading restricted files (by default Job Application attachments).
WPJobBoard 4.3.3 is not available via automatic updates and in client panel. This release has a lot of small tweaks and changes, and one major feature very often requested – full XML and CSV Import / Export. The export part is really cool i think. It allows to either export whole job board data or just jobs, companies, resumes or applications. Further more you can filter (for example by keyword) which data you wish to export. Finally when exporting to CSV you can select which columns you wish to export (see image below).
The Export Manager like visible above is available in wp-admin panel on Jobs, Companies, Resumes and Applications panels.
Other changes in version 4.3.3
There is also quite a lot of internal changes they are either bug fixes or some small improvements:
Feature. PayPal accept payments with tax added.
Feature. Improved design in WPJB Configuration and Custom Fields.
Feature. Sorting meta data on details pages by order set in custom fields.
Feature. Improved user selection in wp-admin / Job Board / Membership panel.
Feature. “country”, “state” and “city” can now be passed to [wpjb_jobs_list] via GET.
Feature. Updated FontAwesome icons.
Fixed. Transient ID generation.
Fixed. Do not save sort_order when saving job alert.
Fixed. LinkedIn Applications not saved properly.
Fixed. List all available LinkedIn accounts when configuring LinkedIn integration.
Fixed. wp-admin / Job Board / Applications does not filter by date correctly.
Fixed. Candidate Dashboard displays only 2 applications per page.
Fixed. Installation fails on some servers.
Fixed. Use home_url instead of site_url
Fixed. Hide warnings on logout.
Fixed. Access not granted instantly when users purchase access using credits.
Fixed. Typo in “internship” word.
Fixed. Delete custom post type when deleting resume.
Fixed. Facebook integration update.
Along with WPJB 4.3.3, Jobeleon 1.2.3 was released, the update contains one change only, it removes “colored” icons and replaces them with font icons, this makes creating new theme color scheme easier as now the icons will automatically use theme colors.
One of the most requested feature is ability to verify registering user email address. Today we are releasing free addon that allows to do that for both Employer and Candidate registration.
Basically the addon will replace “Password” and “Re-type Password” field with text “Password will be emailed to you”, as visible on image below:
Once user registers, instead of being automatically logged in he will be ask to check his inbox to find and find his password there. The addon can be extended using actions and filters. You can change: the page where users are sent after registration, registration success message and the “Password will be emailed to you text”.
You should not have access WPJobBoard 4.3.2 via automatic updates, while this version is not packed with great new features (unfortunately) it has a big list of small bug fixes and improvements. If you are using version 4.3.0 or newer this is a must have update.
Here is what we did in version 4.3.2
Map Auto Locate – the [wpjb_map] shortcode has now a auto_locate param which allows to center map on visitor current location.
Disabled Job/Company/Resume Archives – the default WP archives will redirect now to default pages (set in “Default Pages and URLs panel”) this is to avoid having data listed on different pages with different layouts which might confuse users.
Allow non-ascii characters in URLs – this is useful especially if you are running site in Chinese or Arabic language
Fixed WP_Editor incorrect HTML parsing in WP 4.3
Fixed Facebook API scope updated
Fixed paging when using [wpjb_jobs_list] on homepage
Fixed default pricing selected incorrectly in Add Job Form
Fixed profile percentage calculation (sometimes it did not allowed to get to 100%)
Fixed slug generation with Permalinks disabled
Fixed candidate can now always see his resume, regardless of access settings
Fixed generating list of enabled payment methods
Fixed WPJB hides all the Screen Options tabs in wp-admin panel
Fixed Smart Alerts Fatal Error
Fixed Incorrect redirection when creating Candidate from wp-admin panel
Fixed Incorrect redirection when adding Experience or Education to resume
Internal: Optimization in loading meta data
Internal: Better handling for Notices and Warnings
While the WPJobBoard itself does not have much features, there is one great feature in Jobeleon, a template file meant to be used on homepage it will display a big map with active jobs, filters to narrow jobs search and list of jobs beneath … well just take a look at screen below
This Page Template has a couple of options that will allow to configure map: unit of length (either miles or km), max radius (maximum value in slider), map center, map height and auto locate (if you want to automatically center map to current user location).
People with some basic technical skills can customize the system with the assembly wiring editor. It is an open sandbox with over 150 data processing parts that can connect to API’s and transform data. Each processing part has a sample assembly to demonstrate its usage. Over 1,700 assembly wiring diagrams are already in the system to learn from and copy.
If you need custom processing but can’t or don’t want to do it yourself, you can pay to have customizations implemented for you. Since there is usually no coding involved, the fee to build customized functionality is usually very modest. Most custom functionality can be provided within a day or two, payable upon your satisfaction.
So if you need complex workflow automations or custom data processing, give We Wired Web a try!
Our most popular free addon Application URL (allows to provide job application url that will be used instead of default application form), was just updated. If you are using this addon and you have WPJB 4.3.0 or newer installed then this is must have update as the older addon version will not work with latest WPJB / Jobeleon version.
The addon you can download from Application URL plugin page. In order to upgrade just overwrite old files (but do NOT deactivate the addon as this will delete application URLs).
It’s been about two weeks since we released version 4.3, we got your feedback / bug reports and now we are releasing version 4.3.1 which has all the reported issues fixed and as a bonus we are adding 2 new great features:
Custom Menu Widget – for a very long time WPJB used Job Board Menu and Resumes Menu widgets to allow users to navigate to different parts of job board. We made it easier with version 4.3.0 (in shortcoded mode) and now in version 4.3.1 we are adding Custom Menu widget which allows to build custom menu using drag and drop editor. Aside of selecting links for menu you can control how will be able to see which link and even visualize links with icons. You can read more about this in Custom Menu Widget article in KB.
This is how the Custom Menu Widget can look like.
Custom Columns in wp-admin Panel – in wp-admin panel when browsing: Jobs, Applications, Companies and Resumes we enabled “Screen Options” tab (in top right) which allows to select which columns you want to see, you can select from builtin and custom fields.
Ability to make expired jobs pages visible – currently when job expired the job page only showed a message explaining that the job does not exist, from now on you can enable in wp-admin option that will display expired job details pages, but without ability to apply to them. This option is mainly for SEO purposes, to keep your pages indexed even after job expires.
Additionally there are following bug fixes:
Logout link not working
Fatal Error when activating plugin on some servers
wpjb_jobs_list shortcode links not pointing to proper URLs (in embedded mode)
DatePicker not working in the wp-admin panel
Locations widget displaying empty location
General Application Form sending application to incorrect URL
Candidate Job Application notification sent to incorrect email address
Facebook integration scope update
Facebook added Reset Configuration button
If you are using version 4.3.0 this is a recommend update.
If you are using Jobeleon or Jobeleon child theme, remember to update your Jobeleon theme to version 1.2.1, you can download it at any time from client panel.
We just finished testing version 4.3.0 and it is now available for download via automatic downloads or client panel. The new release is an effect of 3 months of hard work (both programming and testing) to improve WPJobBoard core, while most of the changes you might not notice on the first sight, you should be able to appreciate them after longer examination.
The one major change that took most of our time is atomizing the job board. For now whole job board was embedded into two pages Jobs and Resumes, now you can select on which pages you will put each piece of functionality, it’s basically like building a job board from Lego blocks, except you will be using shortcodes. While i am on it there is now 15+ shortcodes to choose from, every one of them is already documented in Shortcodes Knowledge Base.
We also added support for Custom Post Types (in jobs, resumes and companies), so the data should be better indexed in Google, look better when publishing on Facebook, Twitter or LinkedIn and offer the best compatibility with third party plugins like Yoast SEO.
Note: All this is enabled by default when starting a new job board, for existing sites you need to go wp-admin / Settings (WPJB) / Default Pages and URLs panel and enable Shortcoded mode and Custom Post Types there. Additionally you will need to configure the default pages. If you are upgrading the best place to get started is new Getting Started article in KB.
Customer often complained that employers and candidates who register on site do not know what to do next, we listened and below is the result:
Candidate Dashboard. This is a page Candidate can see right after registration, it lists every action the candidate can take, additionally we inserted progress bar indicating resume completion and hopefully encouraging candidate to fill the whole resume.
Employer Dashboard. Similarly like with candidates this is a panel employers can see after registering.
Currently this panels are static, that is they cannot be extended with additional functionality, but soon enough we are planning to extend both by adding new modules and by allowing to insert new functionality via programming interface (API).
Other two worth mentioning features are, improved advanced search result page (this is actually something i posted on Facebook some time ago so you might be already familiar with it), we wanted an interface that will allow to quickly (with a single click) customize the search results page and subscribe the current search results by email or RSS
Finally a feature that you often asked about. Customizable Google Map shortcode with list of jobs, resumes or companies, with ability to filter the results by keyword, location and radius. The search bar on the screenshot is actually another shortcode that is bundled in a free addon. We had this idea that we do not want to lock you with standard / out-of-box filter but rather provide tools to customize the map filter. Of course if you like out filter feel free to use it.
The map is rather big (well it’s best to display big maps as it is easier to browse view the data then) so you need to click on the image above to see it in full size.
Other than that we have some minor tweaks and updates:
We examined some of the client sites and improved the job board CSS, so the jobs should look even better with your WordPress theme.
The Recent Jobs widget has some options to filter the jobs that it will be displaying.
Shortcode that allows to list companies (similarly like with jobs and resumes), so basically browsing companies is now possible.
Job aggregation feeds can now be filtered by adding params to the URL so instead of sending all jobs to Indeed, SimplyHired etc., you can send them jobs filtered by keyword, location, type, category or even custom fields.
Stripe integration will now also send payment Receipt automatically
As always any reported or found bug or issue was fixed in the latest release.
Along with WPJobBoard 4.3.0 we are also releasing Jobeleon 1.2.0, if you are using Jobeleon on your site we do recommend to upgrade it in order to take advantage of all new features.
Now your turn. What do you think about this release? Would you like to see some other feature instead of the ones we added?
WPJobBoard 4.2.1 was just released and you should see notification in your site wp-admin panel within no longer than 24 hours. This is a maintenance update so aside of UI improvements and bug fixes it has only 2 small new features.
New reCAPTCHA (AKA noCAPTCHA)
Recently Google released new reCAPTCHA. According to Google there is now a bot that can guess the old captcha 99% of the time, so it is recommended to switch to new one. It also has much better UI that should better blend with any site:
Note that in order to do that you need to go to reCAPTCHA admin panel, generate set of new keys, next go to wp-admin / Settings (WPJB) / reCAPTCHA panel, enter there your new keys and in field Captcha Type select “noCAPTCHA”.
Other features and improvements
standalone jobs list [wpjb_jobs_list], the jobs list can now work from a single page, that is the pagination does not redirect to search results
API to enable custom fields custom rendering in the frontend, this will for example allow you to display custom fields on job details pages as links.
API to select which fields should be locked on resume details page
if user is required to login in order to post a job he will see login form and registration link instead of just an error message.
Fixed, pagination in wp-admin panel
Fixed, Indeed export categories
Fixed, CareerBuilder properly selecting job types on import
Fixed, Jobeleon child themes, the child templates are now always picked from correct directories without any additional code
Fixed, job description paragraphs and lists formatting
Along with WPJB 4.2.1, Jobeleon 1.1.5 was released as well, you can download it from client panel (as currently Jobeleon does not have automatic updates).
Brand building is a big part of making any business successful online in the long term (job boards included). And since there are so many different ways you can go about building your brand, the fact is that the process of increasing awareness of your business is quite simple and, at some times, even easy.
So without further ado, I present to you 9 different effective brand building strategies guaranteed to increase your business’s popularity.
1. Blog a Lot
I love business blogging (and not just because I’m a freelance blogger). There are just so many benefits to be had when you blog: traffic generation, successful content marketing, and authority/credibility building. But one of the biggest and most valuable benefits of all is the resulting increase in brand popularity when you blog a lot.
Some people criticize business blogging. After all, a weblog actually started out as nothing more than a way to express your opinion online. But over the years, it’s grown into much more that. It’s a versatile marketing channel that brings businesses 55% more visitors, 126% more leads, and 434% more indexed pages (ImpactBND).
2. Be Everywhere Your Audience Is
Slender man is everywhere his audience is. Are you? Image credit: mdl70 via Flickr.
On an Internet marketing forum that I once was active on, I remember a thread created by a rather popular user. He said the following (I can’t remember his entire thread, but here’s the gist of it.
He (let’s call him Bill) was an active member in his niche (online fitness): blogging, guest blogging, commenting on other blogs and participating in niche-related forums. One day, out of the blue, Bill got an e-mail via his website from a member of his target audience saying that the person had been seeing Bill “everywhere he turned”, and had eventually decided to purchase one of his products.
Neat, eh? Bill built his brand by putting himself wherever his target audience was — they couldn’t help but notice him and his products.
He ran a contest. As simple as that (well, not quite so simple, as you’ll see when you read the post). But the fact of the matter is, running a contest is one of the single most effective brand building strategies around. It has the power to get tens or even hundreds of thousands, if not millions, of eyeballs on your website in an extremely short amount of time.
Granted, not all contests go viral, but reading Josh’s post above will give you a good idea of how to create one that does.
4. Conduct Viral Marketing
Although contests are a large part of viral marketing, they aren’t by any means the only part. Viral marketing can make use of many different traffic generation and marketing channels (even “conventional” ones like social media, article marketing, and eNewsletters). It’s all in how you do it.
When you’re trying to get your brand go viral, you’re going to need some sort of content as a base — whether it’s a social media update, blog post, or a syndication-ready article. And that content, somehow and somewhere needs to mention your brand. If you don’t include mention of your brand in it, you’ll get no brand building results if/when it goes viral.
Furthermore, the content needs to be shareworthy. Not only should it be easy for viewers to share (if the content is on a third-party network like Twitter or Facebook, there’s not much you can do about it. But if it’s on your website, then get some attractive share buttons that stick out like sore thumbs), but it should also incite emotion. According to the Moz blog, anger is the most viral emotion.
What do people do when they’re bored, trying to save money, and have a newspaper/magazine handy? They cut coupons!
Online, people also do pretty much the same thing. People are always looking for coupons and they always will be. I mean, who doesn’t love a 50% discount?
By creating coupons for your products and sending the codes out to popular niche coupon boards, you can get some eyes on your brand pretty quickly and maybe even a few sales. Those sales might be at a lower profit margin, but remember that those sales are from new customers whom you can get to buy from you again and again and again.
By conducting other promotions for your products and general brand, you can get your brand to spread like wildfire among your target audience.
6. Branch Out
Go back to your ideal customer profile. Head over to the section that details the likes, the wants, and the desires of your target audience. Are they into football/soccer? Some other sport perhaps? What are their favorite pastimes?
By branching out into those sports or into commercialized pastimes, you can show your audience that your brand is able to identify with them. That’s pretty much one of the driving concepts behind Super Bowl advertising (although you obviously don’t have to branch out that far).
The main point is to get out of your comfort zone and get your brand associated with whatever is hip nowadays. Stay with the trends and move with the fads, and soon enough your business will get noticed.
7. Be Social Media Geeks
According to survey data from Edison Research (the guys who do polling for presidential elections) just two years ago, only 33% of Americans have ever followed a brand on social media. That includes Twitter, Facebook, Google+, Pinterest, every social media network. Since that data is two years old, I’m guessing that the actual percentage today is around 40%.
But still — seriously? That’s millions of people you can potentially reach.
Does that statistics prove that Americans (and all people in general) aren’t likely to follow brands on social media? Hardly. What it does prove, however, is that brands aren’t doing a good enough job reaching out to their target audience on the social media channels that are most relevant to their brand.
For example: if your brand is a restaurant or some sort of eatery, don’t try to reach people on LinkedIn. Bah. That’s for business professionals. Instead, become active on places like Pinterest where practically the only things shared are 1) pictures of slim people who sing the praises of p90x, 2) cats, and 3) recipes & pictures of delicious food.
8. Publish Videos
Video marketing is one of the most underutilized marketing strategies ever. Period. Not hardly enough business are producing videos to supplement their brands’ content.
Videos hold a certain power over people that other forms of content like blog posts and social media updates don’t have. Why? Because it’s so visual.
Even school kids prefer videos to text content — ask any 6th grader whether they’d like to watch an educational movie on platypus habitats or if they’d prefer to just read from their textbook. I’ll guarantee that not a single one will go for the latter option.
People. Love. Videos. There’s just no getting around it.
But something else you need to keep in mind is that just as your target audience will react positively to high quality, well produced videos, they’ll react negatively to low quality, unprofessional videos. So if you’re going to try video marketing on a skimpy budget, just forget about it. You’ll end up doing more harm than good.
9. Build an Army of Brand Evangelists
What are brand evangelists, you say? They’re people who evangelize about your brand (shocking, no?).
In short, they’re the guys who see your brand, love it, and then tell all your friends about you.
In long, they’re members of your target audience whom you have impressed. A lot. They’ve read through your blog posts (and loved them), watched your videos (and loved them), followed your social media profiles and interacted with your updates (and loved doing it), and who now try to get others to do the same.
Brand evangelists think your brand is awesome and are ready to tell the world about it.
Most of us are all brand evangelists, for some brand or the other. Me, I’m a huge fan of all of Neil Patel’s work: QuickSprout, KISSmetrics, CrazyEgg, everything. Consequently, I’ve linked to relevant posts of his in my blog posts many more times than I can count. I can safely say that I’ve probably driven hundreds, if not thousands, of new visitors to his collection of websites.
That’s what you need for your brand. You need to wow people so much that they can’t help but sing your praises all over the Internet (and even off the Internet as well).
What we’ve just gone through is a lot of brand building strategy to digest, so let’s quickly condense it into a short little recap:
blog a lot (business blogging produces through-the-roof results)
be omniscient (every which way your target audience turns, you should be there waiting for them)
run contests (remember Josh Earl)
do viral marketing (create and publish shareworth, emotion-inciting, viral traffic ready content)
create coupons and run promotions (because everybody loves a discount)
branch out (again, be and advertise where your audience is)
be social media geeks (60+% of America is still unreached by brands on social media — reach them!)
publish videos (visual content > text content, sometimes)
build an army of brand evangelists (wow people so much that they evangelize about your brand online and offline)
Which of these strategies do you think is most relevant for your business? Which ones will you be implementing in your marketing campaigns today? Let us know in the comments below!