Configuring WPJobBoard to Meet Google for Jobs Requirements

Implementing Google For Jobs in WP Job Board

Do you want to maximize the exposure of your job listings on search engines, especially on Google’s new job listing feature:  Google for Jobs? If you’ve installed WPJobBoard on your website and need to make it compliant with Google for Jobs,  this how-to explanation is for you.


What is Google for Jobs?

Google for Jobs is a new search feature published by Google. Simply put, it’s a way that job descriptions all across the web are displayed in Google when someone does a search for job related terms. Just like video and images are given their own special attention and view in Google Search Results, jobs are now also going to be displayed in their own special view.

Google’s taken on the role of job aggregator now, and that’s going to shake up the entire job search industry. There will be new challenges for established talent industry brands, and giant opportunities for smaller brands to make unprecedented talent hunting gains if they catch up now and ride the wave of change upon us.

What does Google for Jobs look like today?

Google for Jobs is a new way that Google is showing web pages in search results, specifically web pages that are job descriptions. If Google recognizes that a web page is a job description then that page will be one of the special pages qualifying to be shown in this view. For example, if someone searched in Google for “nursing jobs in Baltimore” the jobs that match that description are now listed in an improved user interface, not in the classic way Google displays web page results.  The way someone starts a job search session is the same as searching for any other term on Google Search, but the difference is in how the results of that search are displayed: in a whole new and better interface.


Three Critical Reasons Why WPJobBoard Benefits SEO

Last week we promised we’d reveal how WPJobBoard benefits SEO, how it helps meet the criteria Google is looking for. Conveniently, the scenario of a site publishing jobs is a useful example for explaining what factors Google favors,  for understanding how to maximize the traffic that Google sends. The factors that Google pays attention to, when it determines who is going to get the most traffic, are many. However, there are basic core principles that haven’t changed much since Google started. We’ll examine how these principles apply to WPJobBoard and how using it in a website can yield gains in SEO.

WPJobBoard benefits SEO through 3 algorithmic principles.

What’s great about job descriptions or candidate resumes is that they appear organically, over time as jobs are posted and candidates apply. They have to be posted as part of a normal placement workflow. It’s hard to get around typing them in to something, one way or another. But when you leverage WPJobBoard it turns your normal workflow into an ongoing SEO campaign, something other types of businesses would have to invest tens of thousands per year to achieve the same SEO effect.


The Job Board SEO Benefit: Content Relevant to Job Seekers and Employers

What’s the job board SEO benefit? A  job board on your website is its potential to increase visits from search engines. There are specific search engine optimization reasons to install WPJobBoard. When you list jobs on your site, job seekers using search engines can find your site. When you list candidate descriptions on your site, employers using search engines can find your site. WPJobBoard allows website stakeholders to publish the content that’s relevant and is easy to link to, frequently. This turns search engine users into visitors that are valuable for your business.

The Job Board SEO Benefit of WPJobBoard

The job board SEO potential is enormous. Here’s why: search engine optimization (SEO) involves publishing quality content that meets technical and quantitative criteria search engines expect. Doing SEO correctly causes search engines to show links to your content in search engine results pages (SERPs). WPJobBoard was designed to allow website stakeholders to publish jobs easily, perform the functions of an applicant tracking system on its back-end, and at the same time meet the exact criteria search engines are looking for.